A VALUEAble Future
Create the good of society inside Digitization — guiding people, designing products and emotionalizing communication.
Implementing Digital Ethics for leading people inside and outside, connecting emotions and communication, designing the right products for the future, and empowering successful business models. Data-Ethics and Digital Ethics become more and more a core element of the digital strategy of a company. We face increasing legal devices and increasing rules on how to adopt the digital transformation and data ethics issues: EU-GDPR, EU-Trustworthy-AI, Data-Ethics-Commission of the German Government. To be successful, companies must establish Data-Ethics and Digital Ethics as a vital factor in their business model. We show how this will work using three elements: Fairness: Customers should know what‘s going on, where they are, and what they may expect – if functional ethics are designing communication and brand management. Leadership: Data-Ethics will become the value orientation in digital transformation and reasonable assistance inside grey areas – if employees understand internal freedom and possibilities. Transparency: Products and services become traceable and understandable – if our corporate goals, our business activities and our products harmonize.
| Autor: | Dr. Schnebel, Eberhard Szabo, Thomas |
|---|---|
| ISBN: | 9783947394036 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 148 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | act&react |
| Veröffentlicht: | 07.10.2020 |
| Untertitel: | Create the good of society inside Digitization — guiding people, designing products and emotionalizing communication. |
| Schlagworte: | Business Ethics Communication Data Ethics Digital Responsibility Digital Transformation Digital Trends Digitale Technologies Digital strategy Ethics Modules Informationsethik |
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