Beyond Hofstede
Culture Frameworks for Global Marketing and Management
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
| ISBN: | 9780230202399 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 290 |
| Produktart: | Gebunden |
| Herausgeber: | Nakata, Cheryl |
| Verlag: | Palgrave Macmillan UK |
| Veröffentlicht: | 16.07.2009 |
| Untertitel: | Culture Frameworks for Global Marketing and Management |
| Schlagworte: | business communication complexity international business management marketing organization |
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