Building Brand Experiences
A Practical Guide to Retaining Brand Relevance
Helps readers to understand why brands that compete through brand experiences, rather than physical features, win in today's markets
Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
Autor: | Coleman, Darren |
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ISBN: | 9780749481568 |
Auflage: | 1 |
Sprache: | Englisch |
Seitenzahl: | 296 |
Produktart: | Kartoniert / Broschiert |
Verlag: | Kogan Page Ltd |
Veröffentlicht: | 03.07.2018 |
Untertitel: | A Practical Guide to Retaining Brand Relevance |
Schlagworte: | brand management brand relevance brand strategy consumer behaviour customer engagement |
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