Business Project Management and Marketing
Mastering Business Markets
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
| ISBN: | 9783662569306 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 399 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Geiger, Ingmar Kleinaltenkamp, Michael Plinke, Wulff |
| Verlag: | Springer Berlin |
| Veröffentlicht: | 30.03.2018 |
| Untertitel: | Mastering Business Markets |
| Schlagworte: | B2B Marketing Business Project Management Competitive Bidding Contract Management Controlling Negotiation |
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