Chances and Challenges of Digital Management
Proceedings of the International Scientific-Practical Conference (ISPC 2022)
This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.
| ISBN: | 9783031456039 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 250 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Geibel, Richard C. Machavariani, Shalva |
| Verlag: | Springer International Publishing |
| Veröffentlicht: | 30.11.2024 |
| Untertitel: | Proceedings of the International Scientific-Practical Conference (ISPC 2022) |
| Schlagworte: | Big Data Blockchain Digital Entrepreneurship Digital Ethics Digital Management Digital Transformation E-Commerce Online Marketing Social Commerce Social Innovation |
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