Content Marketing Strategy
Harness the Power of Your Brand’s Voice
Offers a breakthrough process to build and manage content marketing as a strategic function for a business by integrating a content-as-value approach into traditional marketing efforts
Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.
| Autor: | Rose, Robert |
|---|---|
| ISBN: | 9781398611528 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 224 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.09.2023 |
| Untertitel: | Harness the Power of Your Brand’s Voice |
| Schlagworte: | CMI Content marketing Content marketing strategy Content strategy Marketing strategy Marketing strategy and planning Operationalizing content Strategic content Strategic marketing The Content Marketing Institute |
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