CRM Systems in Industrial Companies
Intra- and Inter-Organizational Effects
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
| Autor: | Baraldi, E. Perna, A. |
|---|---|
| ISBN: | 9781349463176 |
| Sprache: | Englisch |
| Seitenzahl: | 249 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Palgrave Macmillan UK |
| Veröffentlicht: | 28.03.2014 |
| Untertitel: | Intra- and Inter-Organizational Effects |
| Schlagworte: | CRM Costumer Relationship Management Information Technology (IT) Manager complexity customer relationship management management marketing organization relationship management |
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