Customer Centricity in New Product Development
Radical Customer Orientation as the Key to High-potential Innovations
The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
| Autor: | Rademacher, Ute |
|---|---|
| ISBN: | 9783662676967 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Berlin |
| Veröffentlicht: | 22.08.2023 |
| Untertitel: | Radical Customer Orientation as the Key to High-potential Innovations |
| Schlagworte: | Brand Psychology Concept Writing Consumer Centricity Consumer Psychology Customer Centricity Design Thinking Innovation New product development Product Development Product concepts |
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