Data-driven Customer Experience Transformation
Optimize Your Omnichannel Approach
Provides frameworks for designing and implementing a data-driven, customer-centric strategy
Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.
| Autor: | Zaki, Mohamed |
|---|---|
| ISBN: | 9781398617391 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 312 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.04.2025 |
| Untertitel: | Optimize Your Omnichannel Approach |
| Schlagworte: | Brand Equity Customer Centric Customer Centricity Customer Delight Customer Engagement Customer Experience Customer Journey Customer Loyalty Data-Driven Customer Experience Personalized Experience |
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