Data-Driven Personalization
How to Use Consumer Insights to Generate Customer Loyalty
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
| Autor: | Hou, Zontee |
|---|---|
| ISBN: | 9781398614604 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page |
| Veröffentlicht: | 03.05.2024 |
| Untertitel: | How to Use Consumer Insights to Generate Customer Loyalty |
| Schlagworte: | BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Economics / Social & Behavioral BUSINESS & ECONOMICS / Marketing / Research Behavioural economics COMPUTERS / Data Science / Data Analytics Sales & marketing Sales & marketing management Sales and marketing Sales and marketing management |
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