Direct, Digital & Data-Driven Marketing
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
| Autor: | Spiller Lisa |
|---|---|
| ISBN: | 9781529708172 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Sage Publications |
| Veröffentlicht: | 23.01.2020 |
| Schlagworte: | BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Marketing / General Sales & marketing Sales and marketing |
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