Fashion Brand Management
Plan, Scale and Market a Successful Fashion Business
Introduces effective strategies and tools for starting or scaling a fashion brand
Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.
Autor: | Lowe, Alison |
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ISBN: | 9781398609020 |
Auflage: | 1 |
Sprache: | Englisch |
Seitenzahl: | 320 |
Produktart: | Gebunden |
Verlag: | Kogan Page Ltd |
Veröffentlicht: | 03.02.2023 |
Untertitel: | Plan, Scale and Market a Successful Fashion Business |
Schlagworte: | Marketing customer services fashion fashion design fast fashion luxury goods retail |
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