Focus
The Future of Your Company Depends on It
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
| Autor: | Ries, Al |
|---|---|
| ISBN: | 9780060799908 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Harper Collins (US) |
| Veröffentlicht: | 27.09.2005 |
| Untertitel: | The Future of Your Company Depends on It |
| Schlagworte: | BUSINESS & ECONOMICS: International / Marketing BUSINESS & ECONOMICS: Management BUSINESS & ECONOMICS: Marketing / General BUSINESS & ECONOMICS: Marketing / Industrial BUSINESS & ECONOMICS: Marketing / Research BUSINESS & ECONOMICS: Skills MARKETING: PRINCIPLES OF MARKETING SELF-HELP: Creativity SELF-HELP: Self-Management / General TRAINING & DEVELOPMENT: COLLINS BUSINESS ESSENTIALS |
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