Global Brand Management
A Guide to Developing, Building & Managing an International Brand
Prepares students to manage an existing global brand, as well as providing the basic considerations and strategies for developing and building a new one
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
| Autor: | Geva, Ilan Minsky, Laurence |
|---|---|
| ISBN: | 9781789660401 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 328 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.11.2019 |
| Untertitel: | A Guide to Developing, Building & Managing an International Brand |
| Schlagworte: | international branding international brand management learnings marketeer marketing management mbas multinationals strategists sub-continent walk-through |
Anmelden
Das könnte Sie auch interessieren
Verwandte Artikel
