Global Competition Between and Within Standards
The Case of Mobile Phones
Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.
Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.
| Autor: | Funk, Jeffrey L. |
|---|---|
| ISBN: | 9781349429370 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Nature EN |
| Veröffentlicht: | 13.11.2001 |
| Untertitel: | The Case of Mobile Phones |
| Schlagworte: | B Business & management Business Strategy/Leadership Business Strategy and Leadership Computer industry Industries Industry & industrial studies Information technology industries International business International business enterprises Leadership Management science Market Research/Competitive Intelligence Market Research and Competitive Intelligence Market research Palgrave Business & Management Collection Sales & marketing Sales/Distribution Sales and Distribution The Computer Industry sales management |
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