Helvetica forever
Story of a Typeface
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity – a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica’s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields – from signal design to party flyers.
| ISBN: | 9783037781210 |
|---|---|
| Auflage: | 2 |
| Sprache: | Englisch |
| Seitenzahl: | 160 |
| Produktart: | Gebunden |
| Herausgeber: | Malsy, Victor Müller, Lars |
| Verlag: | Lars Müller Publishers |
| Veröffentlicht: | 01.04.2011 |
| Untertitel: | Story of a Typeface |
| Schlagworte: | Auseinandersetzen Helvetica Schrift Typography |
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