Impacts of Customer Relationship Management on Development of Corporations
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.
| Autor: | Moser, Martin A. |
|---|---|
| ISBN: | 9783658358341 |
| Sprache: | Englisch |
| Seitenzahl: | 145 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Veröffentlicht: | 29.10.2021 |
| Schlagworte: | Acceptance criteria Competitive advantages Customer Relationship Management (CRM) Customer Satisfaction Increase in sales Industry 4.0 |
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