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This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and  leaders of international firms.
Autor: Calvelli, Adriana Cannavale, Chiara
ISBN: 9783030062521
Sprache: Englisch
Seitenzahl: 232
Produktart: Kartoniert / Broschiert
Verlag: Springer International Publishing
Veröffentlicht: 22.12.2018
Untertitel: International Strategy, Trends and Challenges
Schlagworte: cultural risks expansion international business offshoring outsourcing strategic thinking

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