Marketing Revealed
Challenging the Myths
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
| Autor: | Burgers, W. |
|---|---|
| ISBN: | 9781349358915 |
| Sprache: | Englisch |
| Seitenzahl: | 192 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Palgrave Macmillan UK |
| Veröffentlicht: | 07.12.2007 |
| Untertitel: | Challenging the Myths |
| Schlagworte: | Advertising Distribution Promotion brand marketing market segmentation pricing |
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