Marketing Transformation: Marketing Practice in an Ever Changing World
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Examines marketing transformation in the global economy Explores the current state of the marketing field and where it is going Features contributions from marketing researchers and practitioners from around the world Presents the full proceedings of the 20 th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)
| ISBN: | 9783319687490 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 322 |
| Produktart: | Gebunden |
| Herausgeber: | Krey, Nina Rossi, Patricia |
| Verlag: | Springer International Publishing |
| Veröffentlicht: | 18.11.2017 |
| Untertitel: | Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| Schlagworte: | AMS World Marketing Congress (WMC) Academy of Marketing Science (AMS) Consumer Behavior Developments in Marketing Science Marketing Methodology Marketing Practice Marketing Theory Marketing Transformation Proceedings of the Academy of Marketing Science Social Media Marketing |
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