Multinationals in their Communities
A Social Capital Approach to Corporate Citizenship Projects
Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries.
| Autor: | Bek, D. Jones, I. Pollitt, M. |
|---|---|
| ISBN: | 9781349361076 |
| Sprache: | Englisch |
| Seitenzahl: | 359 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Palgrave Macmillan UK |
| Veröffentlicht: | 16.05.2007 |
| Untertitel: | A Social Capital Approach to Corporate Citizenship Projects |
| Schlagworte: | Engagement capital corporate citizen corporate citizenship developing countries learning social capital |
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