Powerful B2B Content
Using Brand Journalism to Create Compelling and Authentic Storytelling
Explains why brand storytelling and journalistic skills are key to developing content tailored specifically to B2B clients
Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
| Autor: | Flashman, Gay |
|---|---|
| ISBN: | 9781789660999 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 248 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.01.2020 |
| Untertitel: | Using Brand Journalism to Create Compelling and Authentic Storytelling |
| Schlagworte: | B2B customer engagement B2B marketing Brand journalism Brand storytelling Brand trust Content marketing Sales funnel business and marketing entrepreneurship products and services |
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