Strategic Marketing Issues in Emerging Markets
Presents the latest perspectives from industry and academiaCovers the entire gamut of strategic marketing issues in emerging marketsInvestigates actual business situations and coherently reflects on several business issues to provide a road map for marketing strategies
| ISBN: | 9789811338861 |
|---|---|
| Sprache: | Englisch |
| Seitenzahl: | 372 |
| Produktart: | Kartoniert / Broschiert |
| Herausgeber: | Adhikari, Atanu |
| Verlag: | Springer Singapore |
| Veröffentlicht: | 30.01.2019 |
| Schlagworte: | Emerging Economies Marketing Issues Marketing Management Marketing in India and China Strategic Marketing |
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