The Content Marketing Handbook
How to Double the Results of Your Marketing Campaigns
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution”Overcome the biggest weakness of content marketingDouble marketing response rates by adding lead magnets, bonus reports, and other free content offersUse content to build brands, enhance reputations, and stand out from the competitionPlan, execute and measure content marketing in a multichannel environmentKnow when to stop giving away content and start asking for the orders
Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.
| Autor: | Bly, Robert W. |
|---|---|
| ISBN: | 9781599186603 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Ingram Publishers Services |
| Veröffentlicht: | 18.02.2020 |
| Untertitel: | How to Double the Results of Your Marketing Campaigns |
| Schlagworte: | BUSINESS & ECONOMICS / Business Writing BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / Reference Business & management Business communication & presentation Direct marketing / telemarketing Marketing |
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