The Design Imperative
The Art and Science of Design Management
Offers readers a manual on how to develop a “culture of innovation” in organizations, how to create breakthrough product and services, and how to optimize design processes. Written accessibly, with theoretical and practical bases Challenges commonly-held theories on environments in which innovation happens Uses anecdotes from several industries, including automotive, corporate, and consumer products
| Autor: | Chen, Steven |
|---|---|
| ISBN: | 9783319785677 |
| Sprache: | Englisch |
| Seitenzahl: | 233 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing |
| Veröffentlicht: | 07.06.2018 |
| Untertitel: | The Art and Science of Design Management |
| Schlagworte: | Brainstorming Techniques Design Management Design Orientation Design Thinking Product Design Techniques Service Design Techniques UX User Experience |
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