The Fashion Business
Theory and Practice in Strategic Fashion Management
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.
| Autor: | Golizia, Dario |
|---|---|
| ISBN: | 9780367490539 |
| Sprache: | Englisch |
| Produktart: | Gebunden |
| Verlag: | Taylor and Francis |
| Veröffentlicht: | 19.07.2021 |
| Untertitel: | Theory and Practice in Strategic Fashion Management |
| Schlagworte: | BUSINESS & ECONOMICS / E-Commerce / Digital Marketing BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / International / Marketing BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Strategic Planning Business & Economics / General Fashion & beauty industries Fashion and beauty industries Retail and wholesale industries Retail sector Sales & marketing Sales and marketing business strategy |
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