The Google Model
Managing Continuous Innovation in a Rapidly Changing World
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
| Autor: | Steiber, Annika |
|---|---|
| ISBN: | 9783319042077 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 125 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing |
| Veröffentlicht: | 29.04.2014 |
| Untertitel: | Managing Continuous Innovation in a Rapidly Changing World |
| Schlagworte: | Adaptability Ambidextrous Organization Competitiveness Continuous Innovation Google Open Innovation |
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