The King of Vodka
The Story of Pyotr Smirnov and the Upheaval of an Empire
“A operatic tour-de-force.” —Tilar J. Mazzeo, author of The Widow Clicquot“An impressive feat of research, told swiftly and enthusiastically.” —San Francisco ChronicleFrom Vanderbilt and Rockefeller to Bill Gates and Steve Jobs, America’s captains of industry are paragons of entrepreneurial success, and books about business history, from The First Tycoon to The Big Short, show exemplars of capitalistic cunning and tenacity…but just as American cocktail connoisseurs can mistake Absolut, Skyy, Grey Goose, or Ketel One for the quintessential clear spirit, so too has America’s vision of business history remained naïve to a truth long recognized in Eastern Europe: since the time of Tsar Nicholas, both vodka and commercial success have been synonymous in Russia with one name—Smirnoff. Linda Himelstein’s critically acclaimed biography of Russian vodka scion Pyotr Smirnov—a finalist for the James Beard Award, winner of the IACP and Saroyan Awards, and a BusinessWeek Best Business Book of 2009—is the sweeping story of entrepreneurship, empire, and epicurean triumph unlike anything the world has ever seen before.
Born in a Russian village in 1831, Pyotr Smirnov relied on vodka to turn a life of scarcity and anonymity into one of immense wealth and international recognition. Starting from the back rooms and side streets of nineteeth-century Moscow, Smirnov exploited brilliant grassroots marketing strategies to popularize his products and ensconce his brand in the thirsts and imaginations of drinkers around the world. His vodka would be gulped in the taverns of Russia and Europe, be praised with accolades at world fairs, and become a staple on the tables of tsars. But his improbable ascent would be halted by the chaos of the Bolshevik Revolution, and only a bizarre set of coincidences—including an incredible prison escape by one of Smirnov’s sons in 1919—would prevent Smirnov’s legacy from fading into obscurity.Set against a backdrop of political and ideological currents that would determine the course of global events, The King of Vodka is much more than a biography of a humble serf who rose to create one of the most celebrated business empires the world has ever known. It is a work of sweeping narrative history on an epic scale.
| Autor: | Himelstein, Linda |
|---|---|
| ISBN: | 9780060855918 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Harper Collins (US) |
| Veröffentlicht: | 30.11.2010 |
| Untertitel: | The Story of Pyotr Smirnov and the Upheaval of an Empire |
| Schlagworte: | BIOGRAPHY & AUTOBIOGRAPHY: Historical BUSINESS & ECONOMICS: Business Communication / General BUSINESS & ECONOMICS: Corporate & Business History BUSINESS & ECONOMICS: Economics / General BUSINESS & ECONOMICS: General BUSINESS & ECONOMICS: Leadership BUSINESS & ECONOMICS: Management ECONOMICS: HISTORY HISTORY: Europe / Russia & the Former Soviet Union SELF-HELP: Self-Management / General |
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