Transforming Customer-Brand Relationships
Use Emotional Connection To Build Loyalty
Explains how customer opinions shape brand perception more than traditional advertising
Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.
| Autor: | Garnett, Christina |
|---|---|
| ISBN: | 9781398621343 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 272 |
| Produktart: | Gebunden |
| Verlag: | Kogan Page Ltd |
| Veröffentlicht: | 03.09.2025 |
| Untertitel: | Use Emotional Connection To Build Loyalty |
| Schlagworte: | Brand Advocacy Programs Brand Affinity Brand Loyalty Brand Trust Customer Engagement Customer Experience Customer Intelligence Customer Retention Emotional Resonance Social Listening |
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